A beginner guide to Local SEO

For instance, a person that has traveled to Islamabad is wanting to dine out. How would they know which restaurant they should go to? Most people today would most likely search for their preference on Google and choose to go with the first result that appears. Searches done for a specific area are referred to as a local search and the most successful technique adapted to appear at the top of the search results is referred to as local SEO.

What is Local SEO?

The difference between local SEO and SEO is that SEO is done by companies that are not targeting a certain location and aim to target visitors from other places as well rather than just their serving place whereas local SEO is performed by companies that only serve for a particular location. Local SEO would ensure a higher ranking for a website in the local listings of a search engine.

Guide to Do Local SEO

Appearing on the local search listings is fairly simple, however, following are a few tasks, alongside Local SEO, that could aid businesses if performed.

• Create a Unique and Optimized Web Content

When performing SEO, companies focus on optimizing their content for search engines and using keywords. It is not much different in local SEO. A company performing local SEO would be expected to put in all their contact details on their website. Also, to ensure that these details can be crawled by the search engine, the information should be in text form not in images. It is also recommended that the main contact details should be in the header of the website.

• Optimized Logo of your Website

The logo image of a business is believed to be the first to be crawled by search engines so it is recommended to optimize the logo. Such can be done by showing your business name in the logo and using the same logo for all channels used such as social media, blogs, etc. Alternative text can be put in the logo but it is not advisable to put keywords in there.

• Emphasize on Titles and Description

A website doing local SEO would use keywords in their title just like performing SEO however they would also include the target location in the title.

• Using Google Services for Local SEO

Google provides services for Local SEO. It is advised to use these services to aid you to increase your ranking in the local search listings.

• Register to local Directories

It is beneficial to list your business in local directories as many of those are available on the web and accessible by possible clients. It is necessary to provide the same information to directories as listed on your website.

• Use Social Media

Make accounts for your business on social networking websites. Provide relevant details about your business and make sure it is the same as the information on your website.

• Reviews

Ask clients for reviews on your business which would make your business more visible to other possible customers. This could also make the business more acceptable by the customers.

• Have a blog

It could also be helpful to write a blog informing possible customers of your services or other information relating to your business.

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